Booked Out! How to Start and Grow a Successful Regional Tourism Business (en Inglés) - Susan Lee

The ultimate guide to setting up a regional tourism business in Australia.

Booked Out! is for people who want to generate revenue streams from a farmstay, AirBnB, regional gallery, caravan park, event, or any visitor based enterprise in a regional destination. The book is in three parts. First it explores why regions need a distinct approach to marketing and the structure of the industry. Then a deep dive into tourism marketing craft, a section on promotional and digital essentials, and a final section on becoming an operator; the mindset and skills you need to stay competitive, build profits, and navigate common business issues. Using practical examples, the book tailors operational tips for tourism industry sectors (tours, accommodation, events and attractions), where to get support, what to expect, and how to create emotional experiences that people will book. Booked Out! is an essentiual read for those who want to win a share of the $190bn spent by visitors to Australia each year.

You will learn: