Name: Branded Bodies, Rhetoric, and the Neoliberal Nation-State (Cultural Studies (en Inglés)
SKU: 62419804
Price: 148570.00 CLP
Availability: InStock
Author: Jennifer Wingard
ISBN: 9780739180204

portada Branded Bodies, Rhetoric, and the Neoliberal Nation-State (Cultural Studies (en Inglés)

Branded Bodies, Rhetoric, and the Neoliberal Nation-State (Cultural Studies (en Inglés)

Formato

Libro Físico

Autor

Jennifer Wingard

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9780739180204

Branded Bodies, Rhetoric, and the Neoliberal Nation-State (Cultural Studies (en Inglés)

Jennifer Wingard (Autor) · · Tapa Dura

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Reseña del libro "Branded Bodies, Rhetoric, and the Neoliberal Nation-State (Cultural Studies (en Inglés)"

Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. Wingard explains how the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital, and explores how those underclassed "bodies" are identified through branding. By showing how brands are assembled to create affective threats, this bookarticulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding.