Name: Branding for Crowd-Funded Project (en Inglés)
SKU: 63404241
Price: 108000.00 CLP
Availability: InStock
Author: Douglas Jacobs
ISBN: 9780359484737

portada Branding for Crowd-Funded Project (en Inglés)

Branding for Crowd-Funded Project (en Inglés)

Formato

Libro Físico

Editorial

Lulu.Com

Autor

Douglas Jacobs

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9780359484737

Branding for Crowd-Funded Project (en Inglés)

Douglas Jacobs (Autor) · Lulu.Com · Tapa Blanda

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Reseña del libro "Branding for Crowd-Funded Project (en Inglés)"

This book aims at developing a model for successful crowdfunding by (1)identifying effective approaches to digital branding, (2) recognizing proper storytelling techniques in crowdfunding and (3) identifying effective use of social media platforms for branding and storytelling. Worth to note, digital branding occurs for products branded through internet platforms. The primary issue addressed by this research is the fact that the number of crowdfunded projects is rising, and so are the challenges of management for those enterprises. As a result, this study will develop a model explaining how to use digital branding, storytelling, and social media to ensure the success of crowdfunded projects. Particularly the model will cover the types of branding messages likely to convince backers to contribute funds, the kinds of stories that win the interest of backers and how to reach the largest audience through social media platforms.