Name: Build Your Brand Universe: Crafting a Unique World People Can't Ignore (en Inglés)
Price: 26060.00 CLP
Availability: InStock
Author: Robyn Young
ISBN: 9781953183651

Formato

Libro Físico

Editorial

Thin Leaf Press

Autor

Robyn Young

Idioma

Inglés

N° páginas

136

Encuadernación

Tapa Blanda

ISBN13

9781953183651

Build Your Brand Universe: Crafting a Unique World People Can't Ignore (en Inglés)

Robyn Young (Autor) · Thin Leaf Press · Tapa Blanda

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Reseña del libro "Build Your Brand Universe: Crafting a Unique World People Can't Ignore (en Inglés)"

Build Your Brand Universe is an action-oriented guide for founders and marketers who want to create magnetic, unforgettable brand worlds. The book emphasizes that brand building is an art, not a science, and goes beyond traditional branding techniques. It guides readers through a process of crafting distinct brand identities, assets, and experiences that attract die-hard fans and foster loyalty. With a focus on storytelling, world-building principles, and emotional connection, the book explores five key layers of brand-building: Brand Point-of-View, Ownable Identity, Unique Experience, Narrative Amplified, and Genuine Culture. It shows readers how to surface the unique soul of their brand, work through the best ways to amplify it, and find creative solutions that resonate deeply with their audience. The book also includes prompts, thought-starters, and actionable exercises, encouraging readers to actively engage with their brand-building journey. Ultimately, Build Your Brand Universe empowers you to transform casual customers into loyal superfans by building a dynamic brand world that stands out in competitive markets and keeps audiences engaged.