Name: Cases on Corporate Entrepreneurship in North America (en Inglés)
SKU: 68207079
Price: 56300.00 CLP
Availability: InStock
Author: Marlene M. Reed-Hislop;Leslie E. Palich;Patricia M. Norman
ISBN: 9781049424552

portada Cases on Corporate Entrepreneurship in North America (en Inglés)

Cases on Corporate Entrepreneurship in North America (en Inglés)

Formato

Libro Físico

Editorial

Edward Elgar Publishing

Autor

Marlene M. Reed-Hislop;Leslie E. Palich;Patricia M. Norman

Año

2026

Idioma

Inglés

N° páginas

162

Encuadernación

Tapa Blanda

Dimensiones

21.6x13.8 cm

ISBN13

9781049424552

Cases on Corporate Entrepreneurship in North America (en Inglés)

Marlene M. Reed-Hislop;Leslie E. Palich;Patricia M. Norman (Autor) · Edward Elgar Publishing · Tapa Blanda

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Reseña del libro "Cases on Corporate Entrepreneurship in North America (en Inglés)"

This timely book analyzes cases of organizations in North America that have been identified as having been innovative in their operational strategies. From the introduction of electric cars and the launch of rockets into space, to T.I.A.A.’s proposed opening of the customer list to for-profits for the first time in its history, this book presents a wide range of entrepreneurial strategies employed by corporations. The book highlights that, despite facing significant roadblocks, these corporations have been pioneering in changing the way consumers live.

Key Features:

Provides a broad selection of casesFeatures contributions from leading scholarsIncludes teaching notes for each case to structure scholarly learning

Cases on Corporate Entrepreneurship in North America is a vital read for educators, academics and students of business, entrepreneurship, strategy and corporate governance. Business professionals will also benefit from the book’s practical application.