Name: Cavemen Can't Market: Attracting, Conversing, and Creating Loyal Customers With woo Marketing (en Inglés)
SKU: 62513055
Price: 25570.00 CLP
Availability: InStock
Author: Jonathan Peters Phd
ISBN: 9780978922993

portada Cavemen Can't Market: Attracting, Conversing, and Creating Loyal Customers With woo Marketing (en Inglés)

Cavemen Can't Market: Attracting, Conversing, and Creating Loyal Customers With woo Marketing (en Inglés)

Formato

Libro Físico

Editorial

Jonathan Peters

Autor

Jonathan Peters Phd

Idioma

Inglés

N° páginas

276

Encuadernación

Tapa Blanda

ISBN13

9780978922993

Cavemen Can't Market: Attracting, Conversing, and Creating Loyal Customers With woo Marketing (en Inglés)

Jonathan Peters Phd (Autor) · Jonathan Peters · Tapa Blanda

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Reseña del libro "Cavemen Can't Market: Attracting, Conversing, and Creating Loyal Customers With woo Marketing (en Inglés)"

For the most part, marketing and customer service have remained the same over the ages. Despite massive changes in the market position of customers and how we communicate with each other, most companies still use Caveman Era marketing tactics. A few marketers understand that the game has changed. Instead of hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with prospects. In essences, they court customers. Cavemen Can't Market uses the analogy of a Suitor courting, or WOOing, an Intended to not only become a customer, but to move that customer through stages of commitments until she is not only loyal to him, but also makes him part of her identity. In the end, she will tell others how wonderful she is, in essence, marketing for him. Inside this analogy there are three stages of marketing: Attraction Conversation Relationship Marketers must understand these stages, as well as the pitfalls in each stage, to be successful in the new marketing era. Those who don't...will be as obsolete as a Caveman.