Name: Collaborative Ethnography in Business Environments (en Inglés)
SKU: 56050853
Price: 86640.00 CLP
Availability: InStock
Author: McCabe, Maryann
ISBN: 9781138691544

portada Collaborative Ethnography in Business Environments (en Inglés)

Collaborative Ethnography in Business Environments (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

McCabe, Maryann

Idioma

Inglés

N° páginas

138

Encuadernación

Tapa Blanda

ISBN13

9781138691544

N° edición

Categorías

Antropología social y cultural, etnografía
Negociación empresarial

Collaborative Ethnography in Business Environments (en Inglés)

Mccabe, Maryann (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Collaborative Ethnography in Business Environments (en Inglés)"

In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture; addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders; reveals the essentially dynamic process of collaborative ethnography; shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.