Name: Communication Ethics in a Connected World: Research in Public Relations and Organisational Communication (en Inglés)
SKU: 60465318
Price: 110520.00 CLP
Availability: InStock
Author: Catellani, Andrea ; Zerfass, Ansgar ; Tench, Ralph
ISBN: 9782875742865

portada Communication Ethics in a Connected World: Research in Public Relations and Organisational Communication (en Inglés)

Communication Ethics in a Connected World: Research in Public Relations and Organisational Communication (en Inglés)

Formato

Libro Físico

Editorial

P.I.E-Peter Lang S.A., Editions Scientifiques

Autor

Catellani, Andrea ; Zerfass, Ansgar ; Tench, Ralph

Idioma

Inglés

N° páginas

436

Encuadernación

Tapa Blanda

Peso

0.59 kg.

ISBN13

9782875742865

Categorías

Estudios de comunicación
Estudios empresariales: general
Ventas y marketing

Communication Ethics in a Connected World: Research in Public Relations and Organisational Communication (en Inglés)

Catellani, Andrea ; Zerfass, Ansgar ; Tench, Ralph (Autor) · P.I.E-Peter Lang S.A., Editions Scientifiques · Tapa Blanda

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Reseña del libro "Communication Ethics in a Connected World: Research in Public Relations and Organisational Communication (en Inglés)"

What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world? This book offers some answers to these questions, based on contributions by researchers from different European countries and other continents. The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills of communication professionals; and the interaction between communication ethics and the public sphere. The final two sections offer insights on recent research in public relations, like employee communication and engagement, mentoring in public relations and the evolution of media relations and social media communication.