Name: Computational Advertising: Market and Technologies for Internet Commercial Monetization (en Inglés)
Price: 154580.00 CLP
Availability: InStock
Author: Peng Liu, Chao Wang
ISBN: 9780367206383

portada Computational Advertising: Market and Technologies for Internet Commercial Monetization (en Inglés)

Formato

Libro Físico

Editorial

Crc Pr Inc

Autor

Peng Liu, Chao Wang

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9780367206383

N° edición

0002

Computational Advertising: Market and Technologies for Internet Commercial Monetization (en Inglés)

Peng Liu, Chao Wang (Autor) · Crc Pr Inc · Tapa Blanda

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Reseña del libro "Computational Advertising: Market and Technologies for Internet Commercial Monetization (en Inglés)"

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products.Features- Introduces computational advertising and Internet monetization- Covers data processing, utilization, and trading- Uses business logic as the driving force to explain online advertising products and technology advancement- Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems- Includes case studies and code snippets