Name: Consumer Decision-Making, Analytics and ai (Routledge Studies in Marketing) (en Inglés)
Price: 164820.00 CLP
Availability: InStock
Author: Andrew Smith; Evgeniya Lukinova; John Harvey; Georgiana Nica-Avram; James Goulding; Gavin Smith; Roberto Mansilla
ISBN: 9781032830445

portada Consumer Decision-Making, Analytics and ai (Routledge Studies in Marketing) (en Inglés)

Consumer Decision-Making, Analytics and ai (Routledge Studies in Marketing) (en Inglés)

Formato

Libro Físico

Editorial

Routledge Chapman Hall

Autor

Andrew Smith; Evgeniya Lukinova; John Harvey; Georgiana Nica-Avram; James Goulding; Gavin Smith; Roberto Mansilla

Idioma

Inglés

N° páginas

160

Encuadernación

Tapa Dura

ISBN13

9781032830445

Consumer Decision-Making, Analytics and ai (Routledge Studies in Marketing) (en Inglés)

Andrew Smith; Evgeniya Lukinova; John Harvey; Georgiana Nica-Avram; James Goulding; Gavin Smith; Roberto Mansilla (Autor) · Routledge Chapman Hall · Tapa Dura

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Reseña del libro "Consumer Decision-Making, Analytics and ai (Routledge Studies in Marketing) (en Inglés)"

Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science.Based on extant and emerging research, the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesizes consumer research with the relevant literature on computational 'thinking, ' human- computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilize original exhibits and real- world data in an accessible format to both engage and challenge the reader.This cutting- edge book is a must- read for scholars and upper- level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science.