Name: Consumer Impulse Buying Behavior for Apparels (en Inglés)
Price: 71280.00 CLP
Availability: InStock
Author: Thapa, D. Gopal ; Tandukar, Sunita
ISBN: 9786207462070

portada Consumer Impulse Buying Behavior for Apparels (en Inglés)

Consumer Impulse Buying Behavior for Apparels (en Inglés)

Formato

Libro Físico

Autor

D. Gopal Thapa

Sunita Tandukar

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

112

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.7 cm

Peso

0.18 kg.

ISBN13

9786207462070

Categorías

Gestión de la producción y control de calidad

Consumer Impulse Buying Behavior for Apparels (en Inglés)

D. Gopal Thapa (Autor) · Sunita Tandukar (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

Libro Nuevo Importado

Envío: 20 a 24 días háb.

$ 142.550$ 71.280

-50%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 10 unidades

$ 71.280

Llega entre el 04 Sep y el 10 Sep a Santiago, Región Metropolitana. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Consumer Impulse Buying Behavior for Apparels (en Inglés)"

The consumer market today has become increasingly diverse; hence attracting customers and retaining them has become very crucial for their success. As a result of this, retailers have adopted visual merchandising tools and techniques to differentiate themselves from the rest of the retailers in the market to attract and retain a huge customer base that is most likely to buy on impulse. The primary objective of this study was to examine the relationship between visual merchandising dimensions and consumer impulse buying behavior in the retail industry of Nepal. The study area for this research was the retail stores of malls in Kathmandu city; Labim mall and Eyeplex Mall in particular, and the data were collected from respondents through a questionnaire survey method. It is hence, concluded that consumer impulse buying is significantly impacted by product display, form/ mannequin display and promotional signage. As impulse buying has now been perceived as a common behavior, thus retailers should take the opportunity and benefit themselves from the use of different visual merchandising elements which is often termed as 'an art of silent selling'.