Name: Consumer Perception of the State-Owned "Bangladesh Television" Network de md. Atiqur Rahman Sarker Dewan Mehrab Ashrafi(Grin Verlag) (en Inglés)
SKU: 62158843
Price: 34370.00 CLP
Availability: InStock
Author: Ashrafi Dewan Mehrab,Sarker Md Atiqur Rahman
ISBN: 9783668134829

portada Consumer Perception of the State-Owned "Bangladesh Television" Network de md. Atiqur Rahman Sarker Dewan Mehrab Ashrafi(Grin Verlag) (en Inglés)

Consumer Perception of the State-Owned "Bangladesh Television" Network de md. Atiqur Rahman Sarker Dewan Mehrab Ashrafi(Grin Verlag) (en Inglés)

Formato

Libro Físico

Editorial

Grin Verlag

Autor

Ashrafi Dewan Mehrab,Sarker Md Atiqur Rahman

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9783668134829

Consumer Perception of the State-Owned "Bangladesh Television" Network de md. Atiqur Rahman Sarker Dewan Mehrab Ashrafi(Grin Verlag) (en Inglés)

Ashrafi Dewan Mehrab,Sarker Md Atiqur Rahman (Autor) · Grin Verlag · Tapa Blanda

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Reseña del libro "Consumer Perception of the State-Owned "Bangladesh Television" Network de md. Atiqur Rahman Sarker Dewan Mehrab Ashrafi(Grin Verlag) (en Inglés)"

Research Paper (postgraduate) from the year 2015 in the subject Communications - Movies and Television, East West University, language: English, abstract: This study aimed to specify the factors affecting consumer's perception towards Bangladesh Television. Identified factors were: entertainment, technology, information and program form secondary data analysis (Appendix). The industry expert helped to clarify and understand other factors as well. Primary data were obtained through survey questionnaire. Paired T test has been carried out to find out the accuracy of the hypothesis. Regression model has been used to find out if the independent variables have significant relationship with the dependent variable. From data analysis, 20-factors were found influencing the dependent variable, and the data was from the questionnaire which was completed by different people of different ages, gender, occupation, location. Frequencies, crosstabs, paired t-test, regression analysis and correlation were used for data analysis. This analysis showed that 20 of the independent variables influences the dependent variable. From the regression analysis, it has been found that the value of R square is 0.934. That means independent variables have 93% impact over the dependent variable. In other words, the dependent variable can be influenced 93% by the independent variables. Adjusted R square is .934 which is close to R square.