Name: Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes (en Inglés)
SKU: 52463128
Price: 56240.00 CLP
Availability: InStock
Author: Francesco Raggiotto
ISBN: 9783030401269

portada Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes (en Inglés)

Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes (en Inglés)

Formato

Libro Físico

Editorial

Palgrave Pivot

Autor

Francesco Raggiotto

Año

2020

Idioma

Inglés

N° páginas

126

Encuadernación

Tapa Dura

ISBN13

9783030401269

N° edición

Categorías

Economía conductista/conductual

Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes (en Inglés)

Francesco Raggiotto (Autor) · Palgrave Pivot · Tapa Dura

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Reseña del libro "Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes (en Inglés)"

This book explores the consumption behaviour of ‘extreme’ athletes from a quantitative perspective. Extreme sports are a multi-billion-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumers in that they voluntarily seek out risky and dangerous situations that other consumers actively avoid. It has therefore been suggested that these consumer-athletes may have a unique psychology in this regard. The book adopts a novel approach based on established psychological theories concerning the behaviour of extreme individuals, applying and translating them into marketing research and practice. It discusses how specific psychological drivers impact the consumption behaviour of consumer-athletes and a variety of marketing-relevant outcomes. By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.