Name: Contemporary Wine Marketing and Supply Chain Management: A Global Perspective (en Inglés)
SKU: 51239516
Price: 188510.00 CLP
Availability: InStock
Author: Flint,Golicic,Signori
ISBN: 9781137492425

portada Contemporary Wine Marketing and Supply Chain Management: A Global Perspective (en Inglés)

Contemporary Wine Marketing and Supply Chain Management: A Global Perspective (en Inglés)

Formato

Libro Físico

Editorial

Aiaa

Autor

Flint,Golicic,Signori

Año

2015

Idioma

Inglés

N° páginas

245

Encuadernación

Tapa Dura

ISBN13

9781137492425

Categorías

Ventas y marketing

Contemporary Wine Marketing and Supply Chain Management: A Global Perspective (en Inglés)

Flint,Golicic,Signori (Autor) · Aiaa · Tapa Dura

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Reseña del libro "Contemporary Wine Marketing and Supply Chain Management: A Global Perspective (en Inglés)"

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.