Name: Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits (en Inglés)
SKU: 1966226
Price: 27800.00 CLP
Availability: InStock
Author: Richard Rosen
ISBN: 9780470164938

Formato

Libro Físico

Editorial

John Wiley & Sons Inc

Autor

Richard Rosen

Año

2009

Idioma

Inglés

N° páginas

187

Encuadernación

Tapa Dura

Peso

ISBN

047016493X

ISBN13

9780470164938

N° edición

Categorías

Ventas y marketing

Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits (en Inglés)

Richard Rosen (Autor) · John Wiley & Sons Inc · Tapa Dura

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Reseña del libro "Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits (en Inglés)"

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.