Name: Corporate Relationship Management Strategy
SKU: 64775822
Price: 33290.00 CLP
Availability: InStock
Author: Roxana D. Maiorescu
ISBN: 9781637427569

portada Corporate Relationship Management Strategy

Corporate Relationship Management Strategy

Formato

Libro Físico

Editorial

Business Expert Press

Autor

Roxana D. Maiorescu

Año

2025

N° páginas

140

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2 cm

ISBN13

9781637427569

Corporate Relationship Management Strategy

Roxana D. Maiorescu (Autor) · Business Expert Press · Tapa Blanda

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Reseña del libro "Corporate Relationship Management Strategy"

This book is perfect for corporate leaders, marketing communication practitioners, and students who want to gain a deep understanding of effective relationship management.It draws on research from business, organizational psychology, and communication whose insights it applies to practice through clear and practical examples. The chapters discuss the process of building and maintaining relationships via the consistent implementation of corporate values to ensure the stakeholders' identification with the company. The reader will explore relationship management with employees and consumers in local and international environments, in offline and online interactions, and in times of crises. Finally, the chapters represent a journey into the role that leadership styles, internal cultures, and social media play in relationship management.