Name: Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia (en Inglés)
SKU: 50824456
Price: 253640.00 CLP
Availability: InStock
Author: Sison, Marianne ; Sarabia-Panol, Zeny
ISBN: 9781138838123

portada Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia (en Inglés)

Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia (en Inglés)

Formato

Libro Físico

Autor

Marianne Sison

Zeny Sarabia-Panol

Editorial

Routledge

Año

2018

Idioma

Inglés

N° páginas

188

Encuadernación

Tapa Dura

Dimensiones

23.9x15.7x1.8 cm

Peso

0.43 kg.

ISBN13

9781138838123

N° edición

Categorías

Estudios de comunicación
Economía del desarrollo y economías emergentes
Relaciones públicas
Sostenibilidad

Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia (en Inglés)

Marianne Sison (Autor) · Zeny Sarabia-Panol (Autor) · Routledge · Tapa Dura

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Reseña del libro "Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia (en Inglés)"

Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility.In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries--Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam--the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance.This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.