Name: cracking the ad code (en Inglés)
Price: 114160.00 CLP
Availability: InStock
Author: Goldenberg, Jacob ; Levav, Amnon ; Mazursky, David
ISBN: 9780521859059

portada cracking the ad code (en Inglés)

Formato

Libro Físico

Autor

Jacob Goldenberg

Amnon Levav

David Mazursky

Editorial

Cambridge University Press

Idioma

Inglés

N° páginas

272

Encuadernación

Tapa Dura

Dimensiones

24.6 x 17.3 x 1.3 cm

Peso

0.52 kg.

ISBN

0521859050

ISBN13

9780521859059

Categorías

cracking the ad code (en Inglés)

Jacob Goldenberg (Autor) · Amnon Levav (Autor) · David Mazursky (Autor) · Cambridge University Press · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "cracking the ad code (en Inglés)"

Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work. Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. This is essential reading for advertising professionals working for agencies and in marketing and communication departments. It is also a useful tool for students of advertising, marketing, communication, and management, from introductory level up to research faculty.