Name: Crash Course in Marketing for Libraries (en Inglés)
Price: 65760.00 CLP
Availability: InStock
Author: Susan W. Alman
ISBN: 9781610698702

portada Crash Course in Marketing for Libraries (en Inglés)

Formato

Libro Físico

Editorial

Libraries Unlimited

Autor

Susan W. Alman

Año

2014

Idioma

Inglés

N° páginas

216

Encuadernación

Tapa Blanda

ISBN13

9781610698702

N° edición

Categorías

Aprendizaje de idiomas

Crash Course in Marketing for Libraries (en Inglés)

Susan W. Alman (Autor) · Libraries Unlimited · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Crash Course in Marketing for Libraries (en Inglés)"

Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use―which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies.Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.Provides an essential resource that instructs and guides librarians from all types of organizations throughout each stage of the marketing and public relations processEnables librarians with little or no experience in marketing to plan, implement, and evaluate a marketing campaignAddresses all the key tools to promote library resources and services: social media, traditional media, publications, and collateral materialsDescribes ways to gather information about the community and identifies factors that affect library use