Name: Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing (en Inglés)
Price: 99970.00 CLP
Availability: InStock
Author: Bruhn, Manfred; Saleschus, Maxim; Hadwich, Karsten
ISBN: 9783658453541

portada Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing (en Inglés)

Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Bruhn, Manfred; Saleschus, Maxim; Hadwich, Karsten

Idioma

Inglés

N° páginas

425

Encuadernación

Tapa Blanda

ISBN13

9783658453541

Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing (en Inglés)

Bruhn, Manfred; Saleschus, Maxim; Hadwich, Karsten (Autor) · Springer · Tapa Blanda

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Reseña del libro "Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing (en Inglés)"

This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider. Based on the principles of Customer-Dominant Logic, the authors present their own and new systematic management approach. They introduce "Customer-Dominant Management," detailing all necessary phases of a management process. Customer-Dominant Management aims to realize both customer and company goals through the establishment of a partnership with value-creating offerings in the customer ecosystem.