Name: Customer Relationship Management in the Age of Artificial Intelligence. Explore the future of CRM with AI:Revolutionary approaches to intelligent, personalized relationships (en Inglés)
SKU: 65448726
Price: 72310.00 CLP
Availability: InStock
Author: Eddy Joel SANGALLY
ISBN: 9786202360951

portada Customer Relationship Management in the Age of Artificial Intelligence. Explore the future of CRM with AI:Revolutionary approaches to intelligent, personalized relationships (en Inglés)

Customer Relationship Management in the Age of Artificial Intelligence. Explore the future of CRM with AI:Revolutionary approaches to intelligent, personalized relationships (en Inglés)

Formato

Libro Físico

Editorial

Our Knowledge Publishing

Autor

Eddy Joel SANGALLY

Año

2025

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22x15 cm

ISBN13

9786202360951

Customer Relationship Management in the Age of Artificial Intelligence. Explore the future of CRM with AI:Revolutionary approaches to intelligent, personalized relationships (en Inglés)

Eddy Joel Sangally (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Customer Relationship Management in the Age of Artificial Intelligence. Explore the future of CRM with AI:Revolutionary approaches to intelligent, personalized relationships (en Inglés)"

In a context where artificial intelligence (AI) is profoundly transforming customer relationship management (CRM), this book offers a rigorous and accessible exploration of this evolution. It first traces the traditional foundations of CRM before analyzing the revolutionary impact of AI: automation, predictive analysis, massive data processing and large-scale personalization via chatbots and virtual assistants. Particular attention is paid to call centers, where AI optimizes workflows and enhances the customer experience. The book also highlights the concrete benefits for managers, identifying the types of AI suited to different sectors (finance, retail, services) and the managerial postures to adopt. Finally, it stresses the need to humanize the customer experience despite automation, by integrating technological solutions in an ethical and empathetic way. An essential guide to understanding and integrating AI into strategic and human CRM.