Name: Decoding the new Consumer Mind: How and why we Shop and buy (en Inglés)
SKU: 40654672
Price: 30790.00 CLP
Availability: InStock
Author: Kit Yarrow
ISBN: 9781118647684

portada Decoding the new Consumer Mind: How and why we Shop and buy (en Inglés)

Decoding the new Consumer Mind: How and why we Shop and buy (en Inglés)

Formato

Libro Físico

Editorial

John Wiley & Sons Inc

Autor

Kit Yarrow

Tema

General, Introductory Business, Management

Año

2014

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Dura

Dimensiones

22.86x15.24 cm

ISBN

1118647688

ISBN13

9781118647684

N° edición

Categorías

Economía conductista/conductual

Decoding the new Consumer Mind: How and why we Shop and buy (en Inglés)

Kit Yarrow (Autor) · John Wiley & Sons Inc · Tapa Dura

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Reseña del libro "Decoding the new Consumer Mind: How and why we Shop and buy (en Inglés)"

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow s strategies, marketers will be able to connect more effectively with consumers driving profit and success across the organization.