Name: Development of a Marketing Plan for the South African Solar Energy Market (en Inglés)
SKU: 49815696
Price: 32360.00 CLP
Availability: InStock
Author: Christian Biewald
ISBN: 9783656480587

portada Development of a Marketing Plan for the South African Solar Energy Market (en Inglés)

Development of a Marketing Plan for the South African Solar Energy Market (en Inglés)

Formato

Libro Físico

Editorial

Grin Publishing

Autor

Christian Biewald

Año

2013

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9783656480587

N° edición

Categorías

Ventas y marketing

Development of a Marketing Plan for the South African Solar Energy Market (en Inglés)

Christian Biewald (Autor) · Grin Publishing · Tapa Blanda

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Reseña del libro "Development of a Marketing Plan for the South African Solar Energy Market (en Inglés)"

Research Paper (postgraduate) from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Cape Town, language: English, abstract: One of the current megatrends that developed during the last years was the increasing global demand for energy due to a continuous economic growth in the emerging markets. As a consequence, the availability of natural resources declines steadily. Therefore renewable and sustainable energies like solar, wind or water technologies become more and more important, both in industrialized and emerging markets. As a specialized manufacturer for renewable energy systems, Diehl Controls is established in the European market for building up energy-efficient solar energy plants. With regards to the company's growth strategy, emerging markets have become increasingly important, as high market potentials are estimated for countries like South Africa. Therefore, the following term paper describes the development of a marketing plan for Diehl Controls in order to enter the South African solar energy market. Based on an environmental and strategic analysis, the marketing plan concentrates on the SAVE model to describe the strategic implications for the company.