Name: Digital Innovations for Mass Communications: Engaging the User (en Inglés)
SKU: 56025478
Price: 282340.00 CLP
Availability: InStock
Author: Lester Paul Martin

portada Digital Innovations for Mass Communications: Engaging the User (en Inglés)

Digital Innovations for Mass Communications: Engaging the User (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Lester Paul Martin

Idioma

Inglés

N° páginas

294

Encuadernación

Tapa Dura

ISBN13

9780415662932

N° edición

Digital Innovations for Mass Communications: Engaging the User (en Inglés)

Lester Paul Martin (Autor) · Routledge · Tapa Dura

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Reseña del libro "Digital Innovations for Mass Communications: Engaging the User (en Inglés)"

In every field of mass communications--advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting--professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users.The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube.When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.