Name: Digital Marketing Fundamentals: From Strategy to roi (Routledge-Noordhoff International Editions) (en Inglés)
SKU: 63644490
Price: 85720.00 CLP
Availability: InStock
Author: Marjolein Visser; Mike Berry
ISBN: 9781032964690

portada Digital Marketing Fundamentals: From Strategy to roi (Routledge-Noordhoff International Editions) (en Inglés)

Digital Marketing Fundamentals: From Strategy to roi (Routledge-Noordhoff International Editions) (en Inglés)

Formato

Libro Físico

Editorial

Taylor and Francis

Autor

Marjolein Visser; Mike Berry

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9781032964690

N° edición

0003

Digital Marketing Fundamentals: From Strategy to roi (Routledge-Noordhoff International Editions) (en Inglés)

Marjolein Visser; Mike Berry (Autor) · Taylor and Francis · Tapa Blanda

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Reseña del libro "Digital Marketing Fundamentals: From Strategy to roi (Routledge-Noordhoff International Editions) (en Inglés)"

Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of Digital Marketing are addressed: digital transformation, strategy and business models, online customer behaviour and learning to understand the customer, online branding, customer acquisition and customer engagement, facilitating online purchases and setting up digital services. The book addresses step-by-step the role of Digital Marketing in each phase of the customer cycle: from the inspiration phase and research phase to the maintenance and replacement phase. Designing effective websites and apps, digital analytics and experimentation and planning and organization are also discussed. The book gives the reader an integrated basis with which they can respond to new trends and techniques in the future.Digital Marketing Fundamentals is suitable for commercial and management courses in Higher Education including Universities and Business Schools and also for professionals working in Digital Marketing.