Name: Digital Marketing Management (en Inglés)
SKU: 55142025
Price: 29880.00 CLP
Availability: InStock
Author: Debra Zahay
ISBN: 9781606499245

portada Digital Marketing Management (en Inglés)

Digital Marketing Management (en Inglés)

Formato

Libro Físico

Editorial

Business Expert Press

Autor

Debra Zahay

Idioma

Inglés

N° páginas

170

Encuadernación

Tapa Blanda

ISBN13

9781606499245

Digital Marketing Management (en Inglés)

Debra Zahay (Autor) · Business Expert Press · Tapa Blanda

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Reseña del libro "Digital Marketing Management (en Inglés)"

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.