Name: Digital Marketing: Strategy, Planning & Disruption (en Inglés)
SKU: 63956102
Price: 78510.00 CLP
Availability: InStock
Author: Annmarie Hanlon
ISBN: 9781529680430

portada Digital Marketing: Strategy, Planning & Disruption (en Inglés)

Digital Marketing: Strategy, Planning & Disruption (en Inglés)

Formato

Libro Físico

Editorial

Sage Publications Ltd

Autor

Annmarie Hanlon

Idioma

Inglés

N° páginas

488

Encuadernación

Tapa Blanda

ISBN13

9781529680430

N° edición

Digital Marketing: Strategy, Planning & Disruption (en Inglés)

Annmarie Hanlon (Autor) · Sage Publications Ltd · Tapa Blanda

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Reseña del libro "Digital Marketing: Strategy, Planning & Disruption (en Inglés)"

Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. With an excellent blend of theory, research, practice and application, key features include: - New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. - A new running case study throughout the book which looks at Uber. - Ethical Insights which highlight responsible marketing and support PRME. - Professional Skills which address employability. - Discover More and Digital Tools text boxes. - Activities, exercises and Smartphone Sixty Seconds(R) icebreakers which help students apply their understanding of each chapter. Essential reading for all students and practitioners of digital marketing.