Name: Diversification in the World of Data and AI
SKU: 64768655
Price: 91210.00 CLP
Availability: InStock
Author: Constantinos Markides;Gianvito Lanzolla
ISBN: 9781009515832

portada Diversification in the World of Data and AI

Diversification in the World of Data and AI

Formato

Libro Físico

Editorial

Cambridge University Press

Autor

Constantinos Markides;Gianvito Lanzolla

Colección

Elements in Business Strategy

Año

2025

N° páginas

Encuadernación

Tapa Dura

ISBN13

9781009515832

Diversification in the World of Data and AI

Constantinos Markides;Gianvito Lanzolla (Autor) · Cambridge University Press · Tapa Dura

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Reseña del libro "Diversification in the World of Data and AI"

Building on field research and the existing literature on digitalization and diversification, this Element shows how external technological and market changes influence the extent and type of diversification that firms can now undertake. It argues that to succeed with digital diversification, new capabilities are needed.

The datafication of digital reality and the diffusion of increasingly powerful AI systems have transformed the context within which diversification takes place, resulting in new realities for firms and necessitating new organizational capabilities. Building on their own field research and the existing literature on digitalization and diversification, the authors show how external technological and market changes influence the extent and type of diversification that firms can undertake. They argue that to succeed with digital diversification, new capabilities are needed and that these capabilities are not distributed evenly across firms. Only firms that possess these capabilities will undertake more diversification, with all other firms remaining focused. The authors finally argue that the necessary structures and the appropriate management of business units will differ from those used in the past because the digital context has brought to the fore new problems and risks for diversified firms. These are explored in this Element.