Name: Doing Research in Fashion and Dress: An Introduction to Qualitative Methods (en Inglés)
Price: 38810.00 CLP
Availability: InStock
Author: Yuniya Kawamura
ISBN: 9781350089778

portada Doing Research in Fashion and Dress: An Introduction to Qualitative Methods (en Inglés)

Formato

Libro Físico

Editorial

Bloomsbury Visual Arts

Autor

Yuniya Kawamura

Año

2020

Idioma

Inglés

N° páginas

176

Encuadernación

Tapa Blanda

ISBN13

9781350089778

N° edición

Categorías

Industria textil
Moda y belleza

Doing Research in Fashion and Dress: An Introduction to Qualitative Methods (en Inglés)

Yuniya Kawamura (Autor) · Bloomsbury Visual Arts · Tapa Blanda

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Reseña del libro "Doing Research in Fashion and Dress: An Introduction to Qualitative Methods (en Inglés)"

Whether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic. Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics. By contextualizing history, theory and practice Doing Research in Fashion and Dress offers: -A systematic examination of qualitative research methods in fashion studies in social sciences. -A practical guide for anyone wishing to conduct fashion research in academia or in the business world. -An accessible grounding in contemporary fashion studies literature.