Name: Email Marketing in a Digital World (Digital and Social Media Marketing and Advertising Collection) (en Inglés)
SKU: 55142000
Price: 29880.00 CLP
Availability: InStock
Author: Richard C. Hanna
ISBN: 9781606499924

portada Email Marketing in a Digital World (Digital and Social Media Marketing and Advertising Collection) (en Inglés)

Email Marketing in a Digital World (Digital and Social Media Marketing and Advertising Collection) (en Inglés)

Formato

Libro Físico

Editorial

Business Expert Press

Autor

Richard C. Hanna

Idioma

Inglés

N° páginas

150

Encuadernación

Tapa Blanda

ISBN13

9781606499924

Email Marketing in a Digital World (Digital and Social Media Marketing and Advertising Collection) (en Inglés)

Richard C. Hanna (Autor) · Business Expert Press · Tapa Blanda

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Reseña del libro "Email Marketing in a Digital World (Digital and Social Media Marketing and Advertising Collection) (en Inglés)"

Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including social and digital media channels, cannot duplicate or recreate the unique capabilities of email marketing. This book is for those who wish to learn more about how email marketing works, whether as students, teachers, or practitioners. The authors recap the history of email and email marketing and explain how it informs email today. They cover the fundamentals of email marketing, including types of emails, the elements of an email, email metrics, best practices for email for improving performance, list development, and the benefits of segmenting an email list. Also addressed are special topics in email strategy, including the psychology of email recipients, AB testing for optimizing email elements, integrating email with social media, and aligning email with big data sources.