Name: Empowering Digital Transformation. Proceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24–27, 2025
Price: 163310.00 CLP
Availability: InStock
Author: Anna K. Zarkada
ISBN: 9783031969294

portada Empowering Digital Transformation. Proceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24–27, 2025

Empowering Digital Transformation. Proceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24–27, 2025

Formato

Libro Físico

Editorial

Springer International Publishing AG

Autor

Anna K. Zarkada

Colección

Springer Proceedings in Business and Economics

Año

2025

N° páginas

241

Encuadernación

Tapa Dura

Dimensiones

23.50 x 15.50 cm

ISBN13

9783031969294

Empowering Digital Transformation. Proceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24–27, 2025

Anna K. Zarkada (Autor) · Springer International Publishing AG · Tapa Dura

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Reseña del libro "Empowering Digital Transformation. Proceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24–27, 2025"

This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2025) held from July 24 to 27, 2025, in Hong Kong, China. It focuses on achieving a human-centered digital transformation by empowering people and integrating processes and platforms to foster sustainable prosperity for all. It challenges conventional thinking by offering novel conceptualizations, empirical evidence, and case studies from regions at various stages of digitalization and across different product, market, and industry contexts. The book aims to equip decision-makers and academics with the tools to navigate the increasingly blurred boundaries between humans and computers, businesses, institutions, and society, and the traditional, platform, attention, and experience economies. The chapters span operations, marketing, and management and bring together a variety of country context and industries undergoing digital transformation.