Name: Engagement, Effectiveness, and Brand Activism in Game-Based Marketing (en Inglés)
SKU: 67323005
Price: 161160.00 CLP
Availability: InStock
Author: M. Nur Erdem;Cansu Mayadağlı
ISBN: 9798260002841

Formato

Libro Físico

Editorial

IGI GLOBAL SCIENTIFIC PUBLISHING

Autor

M. Nur Erdem;Cansu Mayadağlı

Año

2026

Idioma

Inglés

N° páginas

350

Encuadernación

Tapa Blanda

Dimensiones

25.4x17.8x1.8 cm

ISBN13

9798260002841

Engagement, Effectiveness, and Brand Activism in Game-Based Marketing (en Inglés)

M. Nur Erdem;Cansu Mayadağlı (Autor) · IGI GLOBAL SCIENTIFIC PUBLISHING · Tapa Blanda

Libro Nuevo Importado

Envío: 14 a 19 días háb.

$ 293.010$ 161.160

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 100 unidades

$ 161.160

Llega entre el 08 Oct y el 16 Oct a Santiago, Región Metropolitana. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Engagement, Effectiveness, and Brand Activism in Game-Based Marketing (en Inglés)"

Game-based marketing emerges as a powerful strategy for brands seeking improved consumer engagement, blending interactive play with persuasive messaging to create immersive experiences. In an era defined by digital transformation, games are cultural, social, and economic tools that shape identities, communities, and consumption patterns. As such, they have become integral to brands' evolving strategies. The dynamic intersection of engagement, effectiveness, and brand activism in game-based marketing presents a fundamental dimension of contemporary culture, revealing the future trajectory of brands and marketing communication. Further exploration may reveal how games become a dynamic platform for storytelling, influence, and cultural impact. Engagement, Effectiveness, and Brand Activism in Game-Based Marketing examines the role of games within the broader digitalization process, addressing their individual, social, and sectoral impacts. It explores their use in marketing communication and advertising practices. This book covers topics such as consumer behavior, digital games, and political advertising, and is a useful resource for business owners, engineers, academicians, researchers, and scientists.