Name: Essentials of Consumer Behavior: An Applied Approach (en Inglés)
Price: 278980.00 CLP
Availability: InStock
Author: Debra L. Stephens
ISBN: 9780367426880

portada Essentials of Consumer Behavior: An Applied Approach (en Inglés)

Essentials of Consumer Behavior: An Applied Approach (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Debra L. Stephens

Idioma

Inglés

N° páginas

215

Encuadernación

Tapa Dura

ISBN13

9780367426880

N° edición

Essentials of Consumer Behavior: An Applied Approach (en Inglés)

Debra L. Stephens (Autor) · Routledge · Tapa Dura

Libro Nuevo Importado

Envío: 20 a 24 días háb.

$ 557.960$ 278.980

-50%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan más de 100 unidades

$ 278.980

Llega entre el 21 Ago y el 27 Ago a Santiago, Región Metropolitana. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Essentials of Consumer Behavior: An Applied Approach (en Inglés)"

This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers' attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including: Technology now integrated into all chapters Consumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and gender Consumers' roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers' non-pet-related purchases Suitable for marketing and consumer behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions, and exercises. Instructor supplements include PowerPoint slides and chapter quizzes.