Name: Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (en Inglés)
SKU: 59834801
Price: 135420.00 CLP
Availability: InStock
Author: Pinheiro, Margarida M. ; Estima, Ana ; Marques, Susana
ISBN: 9781522586913

portada Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (en Inglés)

Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (en Inglés)

Formato

Libro Físico

Editorial

Business Science Reference

Autor

Pinheiro, Margarida M. ; Estima, Ana ; Marques, Susana

Idioma

Inglés

N° páginas

280

Encuadernación

Tapa Blanda

Dimensiones

25.4x17.8x1.5 cm

Peso

0.49 kg.

ISBN13

9781522586913

Categorías

Estudios empresariales: general
Ventas y marketing

Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (en Inglés)

Pinheiro, Margarida M. ; Estima, Ana ; Marques, Susana (Autor) · Business Science Reference · Tapa Blanda

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Reseña del libro "Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (en Inglés)"

Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students' future roles within this discipline.