Name: F#Ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships (en Inglés)
SKU: 53887257
Price: 32080.00 CLP
Availability: InStock
Author: Frisch, Randy
ISBN: 9781544513645

portada F#Ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships (en Inglés)

F#Ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships (en Inglés)

Formato

Libro Físico

Autor

Randy Frisch

Editorial

Lioncrest Publishing

Año

2019

Idioma

Inglés

N° páginas

258

Encuadernación

Tapa Blanda

Dimensiones

21.6x14x1.5 cm

Peso

0.33 kg.

ISBN13

9781544513645

Categorías

Ventas y marketing

F#Ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships (en Inglés)

Randy Frisch (Autor) · Lioncrest Publishing · Tapa Blanda

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Reseña del libro "F#Ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships (en Inglés)"

F#ck Content Marketing isn't a book forcontent marketers.Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume-the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale-as well as identify and ramp up the key players in your organization who need to own this process.