Name: Filter Bubbles and Targeted Advertising (en Inglés)
Price: 92910.00 CLP
Availability: InStock
Author: The New York Times, Editorial Staff
ISBN: 9781642822694

portada Filter Bubbles and Targeted Advertising (en Inglés)

Filter Bubbles and Targeted Advertising (en Inglés)

Formato

Libro Físico

Editorial

New York Times Educational Publishing

Autor

The New York Times, Editorial Staff

Idioma

Inglés

N° páginas

224

Dimensiones

23.1 x 15.7 x 1.8 cm

ISBN13

9781642822694

Filter Bubbles and Targeted Advertising (en Inglés)

The New York Times, Editorial Staff (Autor) · New York Times Educational Publishing · Libro Físico

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Reseña del libro "Filter Bubbles and Targeted Advertising (en Inglés)"

Over a decade ago, tech companies began using algorithms to personalize our experience of the web. Using sophisticated technology and vast amounts of consumer data, companies began to predict our tastes better than we could ourselves. In response, ecommerce expanded, and journalism adapted itself to the personalized attention economy. However, there was a hidden side effect, which Eli Pariser termed "the filter bubble," which is the exclusion of other perspectives from our tech-assisted preferences. Raising many hard questions including data security, political propaganda, and the pervasiveness of digital "junk food," filter bubbles reveal the future challenges of a personalized, automated web. Features such as media literacy questions and terms enhance this collection, encouraging readers to analyze reporting styles and devices.