Name: Food Advertising to Children de Anna Lena Hallmann(Grin Publishing) (en Inglés)
Price: 50090.00 CLP
Availability: InStock
Author: Hallmann Anna Lena
ISBN: 9783656529545

portada Food Advertising to Children de Anna Lena Hallmann(Grin Publishing) (en Inglés)

Food Advertising to Children de Anna Lena Hallmann(Grin Publishing) (en Inglés)

Formato

Libro Físico

Editorial

Grin Publishing

Autor

Hallmann Anna Lena

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9783656529545

Food Advertising to Children de Anna Lena Hallmann(Grin Publishing) (en Inglés)

Hallmann Anna Lena (Autor) · Grin Publishing · Tapa Blanda

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Reseña del libro "Food Advertising to Children de Anna Lena Hallmann(Grin Publishing) (en Inglés)"

Bachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,1, Berlin School of Economics and Law, language: English, abstract: With increasing levels of child obesity, the food industry and its advertising techniques are ever more in the centre of public and academic discussion. While such discussion is complicated by the subjectivity of ethical understanding, the existing body of research also lacks evidence for the actual effects of child-directed advertising. In order to advance a solution in the persisting conflict, this paper critically examines public, governmental and corporate responsibilities. A reflection of theoretical and empirical research is therefore complemented by the collection of primary data - drawn from qualitative interviews with children and their parents. As means of implications for practice, the author drafts an organisational concept for the responsible use and creation of children's food advertising.