Name: Food and Experiential Marketing: Pleasure, Wellbeing and Consumption (Routledge Interpretive Marketing Research) (en Inglés)
Price: 49150.00 CLP
Availability: InStock
Author: Batat, Wided
ISBN: 9780367727178

portada Food and Experiential Marketing: Pleasure, Wellbeing and Consumption (Routledge Interpretive Marketing Research) (en Inglés)

Formato

Libro Físico

Ilustrado por

Wided Batat

Editorial

Routledge

Autor

Batat, Wided

Año

2021

Idioma

Inglés

N° páginas

248

Encuadernación

Tapa Blanda

Dimensiones

23.1 x 15.5 x 1.8 cm

Peso

0.39 kg.

ISBN13

9780367727178

N° edición

Categorías

Investigación de mercado
Tecnología alimentaria
Dietas y régimen alimenticio, nutrición

Food and Experiential Marketing: Pleasure, Wellbeing and Consumption (Routledge Interpretive Marketing Research) (en Inglés)

Wided Batat (Ilustrado por) · Routledge · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Miércoles 22 de Mayo y el Martes 04 de Junio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Food and Experiential Marketing: Pleasure, Wellbeing and Consumption (Routledge Interpretive Marketing Research) (en Inglés)"

Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing?Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors.