Name: Founder Brand: Turn Your Story Into Your Competitive Advantage (en Inglés)
Price: 22410.00 CLP
Availability: InStock
Author: Gerhardt, Dave
ISBN: 9781544523408

Formato

Libro Físico

Autor

Dave Gerhardt

Editorial

Lioncrest Publishing

Año

2022

Idioma

Inglés

N° páginas

250

Encuadernación

Tapa Blanda

Dimensiones

21.6 x 14.0 x 1.4 cm

Peso

0.32 kg.

ISBN13

9781544523408

Categorías

Emprendimiento y emprendedores

Founder Brand: Turn Your Story Into Your Competitive Advantage (en Inglés)

Dave Gerhardt (Autor) · Lioncrest Publishing · Tapa Blanda

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Reseña del libro "Founder Brand: Turn Your Story Into Your Competitive Advantage (en Inglés)"

You're part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you've founded a company. Now the challenge of standing out in the crowd begins-and how you differentiate yourself counts. Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it's one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy. You'll learn how social media provides a bridge between you and your customers, the platforms that are appropriate for your business, and how to measure results to truly determine value. This book is the ultimate resource for founders, CEOs, and marketing teams trying to find their company's niche, strategize for the future, and create brand awareness that establishes the credibility and trust your products deserve.