Name: Fundamentals of Advertising (en Inglés)
Price: 287500.00 CLP
Availability: InStock
Author: Wilmshurst, John ; MacKay, Adrian
ISBN: 9781138161498

portada Fundamentals of Advertising (en Inglés)

Formato

Libro Físico

Autor

Adrian MacKay

John Wilmshurst

Editorial

Routledge

Idioma

Inglés

N° páginas

408

Encuadernación

Tapa Dura

ISBN13

9781138161498

N° edición

0002

Categorías

Fundamentals of Advertising (en Inglés)

Adrian MacKay (Autor) · John Wilmshurst (Autor) · Routledge · Tapa Dura

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Reseña del libro "Fundamentals of Advertising (en Inglés)"

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.