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Fusion Strategy: How Real-Time Data and ai Will Power the Industrial Future (en Inglés)
Govindarajan Vijay; Venkatraman Venkat (Autor)
·
Harvard Business Review Press,
· Tapa Dura
Fusion Strategy: How Real-Time Data and ai Will Power the Industrial Future (en Inglés) - Govindarajan Vijay; Venkatraman Venkat
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Origen: Reino Unido
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Reseña del libro "Fusion Strategy: How Real-Time Data and ai Will Power the Industrial Future (en Inglés)"
Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products--and the companies that make them.Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing--fast.In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best--create physical products--with what digitals do best--use algorithms and AI to parse expansive, interconnected datasets--to make strategic connections that would otherwise be impossible.The laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don't risk falling on the wrong side of the next great digital divide.Fusion Strategy is the way forward.
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