Name: Get Digital: A Marketer's Guide to Unleashing the Power of Technology (en Inglés)
SKU: 62328382
Price: 23210.00 CLP
Availability: InStock
Author: Talib K Morgan
ISBN: 9780615880259

portada Get Digital: A Marketer's Guide to Unleashing the Power of Technology (en Inglés)

Get Digital: A Marketer's Guide to Unleashing the Power of Technology (en Inglés)

Formato

Libro Físico

Editorial

Actuan Press

Autor

Talib K Morgan

Idioma

Inglés

N° páginas

178

Encuadernación

Tapa Blanda

ISBN13

9780615880259

Get Digital: A Marketer's Guide to Unleashing the Power of Technology (en Inglés)

Talib K Morgan (Autor) · Actuan Press · Tapa Blanda

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Reseña del libro "Get Digital: A Marketer's Guide to Unleashing the Power of Technology (en Inglés)"

Get Digital: A Marketer's Guide to Unleashing the Power of Digital Technology is a technology primer for marketers. It explores the questions raised by marketers and other professionals who are coming to terms with the necessity of having a firmer grasp of digital and web technologies. It offers answers to the challenges marketers face in managing digital customer experiences and highlights technologies that can be used to optimize the creation, delivery and maintenance of those experiences. This book is an informative reference for people who need to Get Digital: Discover the importance of thinking about Digital strategically Understand options for social media listening and engagement Make informed decisions about mobile user experiences Use metrics that matter to measure performance of your web properties Identify processes for selecting technologies that suit yours and your customers' needs Learn the options for integrating a technology team with your marketing group Understand how to use agile methodologies to more rapidly develop solutions