Name: Global Marketing (en Inglés)
SKU: 52318856
Price: 290880.00 CLP
Availability: InStock
Author: Hollensen, Svend
ISBN: 9781292251806

Formato

Libro Físico

Autor

Svend Hollensen

Editorial

Pearson/Education

Año

2019

Idioma

Inglés

N° páginas

808

Encuadernación

Tapa Blanda

Dimensiones

26.2x19.2x3.2 cm

Peso

1.54 kg.

ISBN13

9781292251806

N° edición

0008

Categorías

Ventas y marketing

Global Marketing (en Inglés)

Svend Hollensen (Autor) · Pearson/Education · Tapa Blanda

Libro Nuevo Importado

Envío: 17 a 23 días háb.

$ 528.880$ 290.880

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 13 unidades

$ 290.880

Llega entre el 08 Oct y el 19 Oct a Santiago, Región Metropolitana. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Global Marketing (en Inglés)"

Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international marketing for nearly twenty years and a core textbook for the work of marketers all around the world. This textbook is ideal for undergraduate and postgraduate students studying international marketing, as well as any practitioners who wish to take their global marketing strategies to the next level. Fully updated, this new edition covers the latest technologies, trends and practices in Global Marketing, including AI, the shared economy, subscription-based pricing and omnichannel strategies. Key Features include: A clear structure around the five main decisions marketing executives face in connection to the global marketing processes Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world End-of-part and end-of-chapter case studies to help you understand how the theory relates to real-world applications Updated case studies, including new chapter cases on Bumble, Jissbon and Waymo With cutting-edge case studies and a focus on the impact of new technologies on international marketing, this edition continues to be the most up-to-date and comprehensive text around the discipline.