Name: Globalization of Consumer Markets: Structures and Strategies (en Inglés)
Price: 56430.00 CLP
Availability: InStock
Author: Hassan, Salah S. ; Kaynak, Erdener
ISBN: 9781138991941

portada Globalization of Consumer Markets: Structures and Strategies (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Hassan, Salah S. ; Kaynak, Erdener

Idioma

Inglés

N° páginas

356

Encuadernación

Tapa Blanda

ISBN13

9781138991941

N° edición

Categorías

Negocios internacionales
Marketing

Globalization of Consumer Markets: Structures and Strategies (en Inglés)

Hassan, Salah S. ; Kaynak, Erdener (Autor) · Routledge · Tapa Blanda

Libro Físico

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Globalization of Consumer Markets: Structures and Strategies (en Inglés)"

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today's consumer markets, readers will find they have the key to success and survival in the global marketplace.The contributing authors present managerially oriented chapters, each of which is based on research or practical experience. These are designed to advance the reader's knowledge of the globalizing consumer market. Focused around structure--how consumer markets on a global scale are being shaped--and strategy--successful methods necessary to global competitive marketing and how these strategies work--are the two main themes around which the book is organized.To further enable marketing professionals'success in the global marketplace, Globalization of Consumer Markets details actual strategies, action programs for competitive management, and exemplary cases. There are new ideas from expert marketers on opportunities for growth in the global marketplace and, most importantly, state-of-the-art marketing strategies and management tools. For professional marketers, this book is a must for prosperity in marketing consumer products and services on a global level.This is an ideal book for professional education in marketing of consumer products and services on a global level. Professionals will find a progression of chapters taking them through degree of globalization; market behavior and development; standardization of marketing programs and processes; managerial implications; and extensive references for further study.