Name: Godfather Marketing: Prophecies for the Markets of the Future (Palgrave Studies in Marketing, Organizations and Society) (en Inglés)
Price: 122720.00 CLP
Availability: InStock
Author: Gianluigi Guido
ISBN: 9783031690105

portada Godfather Marketing: Prophecies for the Markets of the Future (Palgrave Studies in Marketing, Organizations and Society) (en Inglés)

Godfather Marketing: Prophecies for the Markets of the Future (Palgrave Studies in Marketing, Organizations and Society) (en Inglés)

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

Gianluigi Guido

Idioma

Inglés

N° páginas

193

Encuadernación

Tapa Dura

ISBN13

9783031690105

N° edición

2024th

Godfather Marketing: Prophecies for the Markets of the Future (Palgrave Studies in Marketing, Organizations and Society) (en Inglés)

Gianluigi Guido (Autor) · Palgrave Macmillan · Tapa Dura

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Reseña del libro "Godfather Marketing: Prophecies for the Markets of the Future (Palgrave Studies in Marketing, Organizations and Society) (en Inglés)"

In a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital needs and desires. To address this issue, firms will be called upon to grant favors even before selling products, offering solutions to consumers in exchange for their unwavering loyalty. This compelling book presents a unique and provocative new vision of future markets, where firms evolve into organizations reminiscent of "mafia families" stripped of criminal connotations, establishing relationships with their customers based on satisfaction, reciprocation, recognition of merit, and punishment of wrongdoing. In a "Credibility Economy", where the quality of information supersedes its quantity, especially with the development of AI, this approach gives firms a competitive edge through the creation of a trusted network grounded in a code of honor. Godfather Marketing offers an engaging, accessible, and fresh perspective on marketing, where readers will discover unique insights on consumer behavior and market dynamics, highlighting how they can benefit the broader community, provided appropriate measures are taken to safeguard personal freedom.