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GRC Presales Playbook: Win Cybersecurity & Compliance Deals Without a Big Brand (en Inglés)
Rayithi, Mohan (Autor)
·
Independently published
· Tapa Blanda
GRC Presales Playbook: Win Cybersecurity & Compliance Deals Without a Big Brand (en Inglés) - Rayithi, Mohan
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Reseña del libro "GRC Presales Playbook: Win Cybersecurity & Compliance Deals Without a Big Brand (en Inglés)"
Most GRC professionals know compliance. Very few know how to sell it. GRC Presales Playbook is a no-fluff, real-world guide to winning cybersecurity and compliance deals—without relying on a big brand, big team, or big reputation. Written from the perspective of a seasoned consultant, this book breaks down how deals are actually won: How to run discovery calls that create authority How to translate ISO, SOC 2, and frameworks into business outcomes How to handle objections without sounding scripted How to compete against Big 4 firms—and win How to price confidently without discounting your value How to close deals naturally, without pressure Packed with real deal scenarios, practical strategies, and field-tested insights, this is not a theory book. It’s a playbook for turning your expertise into revenue. If you want to move from GRC practitioner → trusted advisor → deal winner, this book shows you how.
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