Name: Green Marketing Perspectives: Effective Messaging for Sustainable Practices (en Inglés)
SKU: 64260931
Price: 128130.00 CLP
Availability: InStock
Author: Dua Sonu,Dua Sakshi,Kaur Pawanpreet
ISBN: 9781836087731

portada Green Marketing Perspectives: Effective Messaging for Sustainable Practices (en Inglés)

Green Marketing Perspectives: Effective Messaging for Sustainable Practices (en Inglés)

Formato

Libro Físico

Editorial

Emerald Publishing Limited

Autor

Dua Sonu,Dua Sakshi,Kaur Pawanpreet

Idioma

Inglés

N° páginas

336

Encuadernación

Tapa Dura

ISBN13

9781836087731

Green Marketing Perspectives: Effective Messaging for Sustainable Practices (en Inglés)

Dua Sonu,Dua Sakshi,Kaur Pawanpreet (Autor) · Emerald Publishing Limited · Tapa Dura

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Reseña del libro "Green Marketing Perspectives: Effective Messaging for Sustainable Practices (en Inglés)"

In response to the escalating demand for environmentally friendly products across diverse sectors, the discourse on Green Concepts has evolved into a number of key strategic imperatives for both researchers and corporates. Green Marketing Perspectives delves into the profound impact of the Green Concept's emergence and the ways in which companies are altering their marketing strategies to leverage green and sustainable messaging.Covering subjects such as green messaging via traditional and social media, green marketing campaigns, innovative marketing and customer value marketing, the contributors also highlight the ubiquitous issue of 'greenwashing' in its various forms. With cases drawn from around the world this will be a valuable addition to the literature on Green Marketing for students, researchers and industry experts.