Name: Groundwork: Get Better at Making Better Products (en Inglés)
SKU: 58074816
Price: 28030.00 CLP
Availability: InStock
Author: Dinamani, Vidya ; Samarin, Heather
ISBN: 9780578776323

portada Groundwork: Get Better at Making Better Products (en Inglés)

Groundwork: Get Better at Making Better Products (en Inglés)

Formato

Libro Físico

Autor

Vidya Dinamani

Heather Samarin

Editorial

Product Rebels

Idioma

Inglés

N° páginas

216

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.2 cm

Peso

0.32 kg.

ISBN13

9780578776323

Categorías

Toma de decisiones en la gestión de empresas

Groundwork: Get Better at Making Better Products (en Inglés)

Vidya Dinamani (Autor) · Heather Samarin (Autor) · Product Rebels · Tapa Blanda

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Reseña del libro "Groundwork: Get Better at Making Better Products (en Inglés)"

Create Products People Actually Want.Driven to create a better way to bring new products and features to market, product management experts Vidya Dinamani and Heather Samarin developed an easy-to-implement framework to help product teams get better at creating delightful experiences that drive growth.Groundwork is a philosophy and methodology for product leaders and product teams that focuses on three Pillars-Convergent Problem Statement, Actionable Persona, Individualized Needs-and three Practices-Developing Hypotheses, Conducting Scrappy Research, Getting Commitment-that together center your eff orts around the most impactful problems, prioritize the right customer needs, enable durable decisions and creates customer-driven organizations that consistently develop products people actually want. In these pages, you'll learn how to: Hone in important customer problems to solve using the Convergent Problem StatementLeverage Actionable Personas in big and small product decisionsMinimize (and potentially eliminate) costly rework using Individualized NeedsIntroduce new habits using the three Practices that build customer-driven product teams