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Heavyweight Marketing: Knockout Strategies for Building Champion Brands (en Inglés)
Nikolas Allen (Autor)
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Heavyweight Marketing: Knockout Strategies for Building Champion Brands (en Inglés) - Nikolas Allen
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Reseña del libro "Heavyweight Marketing: Knockout Strategies for Building Champion Brands (en Inglés)"
Attention Entrepreneurs and Small Business Owners: Is your business a 98-lb. weakling? Do competitors kick sand in your face? Then muscle up your marketing and transform your brand into a champion! Step in the ring with Heavyweight Marketing and discover potent, practical strategies that will help you build a distinctive brand bold enough to knock out your customers-and your competitors! The book is filled with rich stories, examples, anecdotes and case studies directly from author Nikolas Allen's recent 3-year stint running marketing consulting company, BAM! Small Biz Consulting. Allen's brisk writing style is chock full of keen insights, irreverent opinions and a healthy dose of pop culture references making this modern marketing manual both essential - and fun - to read. Follow the author's real-world client examples as you learn to: Define and articulate your unique brand valueCreate meaningful marketing messagesIdentify and engage your ideal audienceDetermine your optimal tools and tacticsProduce dynamic marketing that packs a punchBuild a truly distinctive small business brandPunch your way out of the crowded, cookie-cutter landscape of typical small business marketing and turn YOUR brand into a champion with Heavyweight Marketing.
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