Name: Heirloom Cultures and Heritage Branding. The Creamy Case of Icelandic Skyr
SKU: 64814739
Price: 36270.00 CLP
Availability: InStock
Author: Jon Þor Petursson;Valdimar Tr. Hafstein
ISBN: 9781009530293

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Heirloom Cultures and Heritage Branding. The Creamy Case of Icelandic Skyr

Formato

Libro Físico

Editorial

Cambridge University Press

Autor

Jon Þor Petursson;Valdimar Tr. Hafstein

Colección

Elements in Critical Heritage Studies

Año

2026

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9781009530293

Heirloom Cultures and Heritage Branding. The Creamy Case of Icelandic Skyr

Jon Þor Petursson;Valdimar Tr. Hafstein (Autor) · Cambridge University Press · Tapa Blanda

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Reseña del libro "Heirloom Cultures and Heritage Branding. The Creamy Case of Icelandic Skyr"

Heritage branding and heirloom cultures are twin strategies for building brands in global markets. In this Element, the authors analyze these strategies through skyr; a traditional, sour dairy from Iceland. They explore how live microbial cultures in skyr have been 'heritagized' as heirloom cultures to build a brand advantage.